Ciao Tonight Show!

I was such a big fan of Tonight show for more than 5 years. This show had been my friend every time I felt homesick when I was in Toulouse. It may sound like a freak, but I felt less alone and less stress to deal with my problems there. It became my go to entertainment every time I was feeling down or beaten up with my situation I've faced.


I was such a fan, I even recommended this show to my family and friends. I even managed to hook my sister to the show through direct verbatim which I've memorized like a weirdo hahaha
Even, when my sister was in Indonesia, I and my brother accompanied her to watch the show live from the studio. Never in my wildest imagination I will become a penonton bukan bayaran

My sister, me and my brother as penonton bukan bayaran

But nothing last forever, all we have is what's between Hello and Goodbye,

So I finally have to say goodbye to this beloved show. After 7 years airing, the show has been finally ended. One of the reason I think was the rating. Even though they have tried to add more spice to it, by switching the schedule, adding more people, having more various game and inviting very insightful guest, it didnt do much (IMHO) to the rating. Many of the viewers were watching the show through their Youtube channel instead of Television. Even for me who claimed as the show big fan. Yes, I can binge watching the show for hours, but through the Youtube, not Television. This behavior didnt do much to their ratings and how the execs measure the show success. 

Even when one of the host told us to watch the last episode in Television, I watched it through Youtube again. After watching the last episode, I did some reflection, why I prefered Youtube over TV? what drove me to it?

Then I realized, in Youtube, I have kinda the sneak peak about the episode through the title. In this digital world where users expect to have the autonomy to choose the content and have limited concentration span due to instant gratification mentality, it's kinda too hard to watch the show day-by-day and wait patiently for around 1 hour to be surprised whether the show was gonna be fun. Youtube allows me to have this flexibility for choosing which part I want to consume and when.

In addition, one the part I love from Youtube is the comments column. There's something magical about this column in Youtube which cant be fulfilled by watching in TV. I cannot really describe why I love it, but it added more joy while consuming the show and made me reply some parts just to get their (the commentator) points LOL

On serious note, I think these points shows how important one must adopt to changes. With shifting user behavior, companies are expected to be flexible and fast to pivot their business model to survive. Especially during corona pandemic like now, company which will survive is one that agile enough to pivot and smart enough to get the qualities expected from the users and use it to their benefits. I believe that you dont have to make any mistakes to lose, you just have to be slower on innovating than your competitors which will kick you from the race, like what happened with NOKIA.

But regardless what happened, I would like to bid farewell to my favorite show. Thanks for accompanying me and filling my lonely nights with laughs and information.  I closes this heartfelt post with Vincent's word on the last episode

Bukan pertemuan yang ku sesali, tapi perpisahan yang ku tangisi. 

Til we meet again Tonight Show,

Raisa